In many areas of the country, marketing for senior living facilities has been very limited. Many facilities, particularly in smaller areas, were the only option for seniors or adult decision makers to consider.
Over the last two decades, and with the increasing number of senior adults in the population, senior facilities have sprung up even in more remote areas. This means more competition and the need for more specific, targeted, and effective marketing for senior living facilities to minimize vacancies.
Understanding What Works
Unfortunately, most senior living facilities managing their own lead generation and marketing campaigns fail to complete tracking, data collection, and analytics. The result is a lack of understanding about the effectiveness of their marketing for senior living facilities.
When this happens, the facility continues to use marketing channels or methods that are simply not converting to actual customers. This is a constant drain on the budget with low returns.
Finding the Target Audience
The target audience for marketing for senior living facilities is not just seniors. In most cases, an adult child decision maker is involved in the selection of the facility for a parent or loved one.
Marketing in advance to this audience helps to build trust, add loyalty to your brand, and to ensure your facility is the first contacted when the family is ready.
Advertising Where it Counts
Today, more than ever, senior living facilities need to use a wide range of marketing options. This includes traditional print brochures, flyers, and direct marketing mailers, and digital marketing.
Using a broad approach to marketing is critical in reaching the target audience both initially and for ongoing contact.
