People love to eat. And with Google Business making it easier for customers to find restaurants in the area come dinnertime, a lot of restaurants now have a chance to reach out to a wider audience and increase their customer base. However, making that happen entails more than putting up a site and calling it a day. Here are some of the best ways you could drive higher traffic to your site and as a result, improve your business’ bottom line.
1. Know your audience, says Hongkiat. You can’t market efficiently if you don’t have a target audience in mind. This will also dictate the kind of site and marketing you’ll have to come up with. After all, marketing to college students is far different than marketing to the dinner crowd from upscale companies. Age group is a consideration too. With a clear idea of who you need to reach out, you can design a better website to suit their needs and preferences.
2. Use ordering software. One of the best things about putting up a site is allowing your customers to order food right from the comfort of their own bed. Make that possible by using online ordering software for restaurants. With great software, you can streamline your online ordering process and make it easy on your customers to order.
3. Keep it simple. People appreciate simplicity. Don’t make the mistake of putting too many elements on your site. Also, don’t try to bombard your customers with too much content. Keep things easy on the eyes by going for a simple page designs or navigation. Too much fanfare can actually drive your customers away.
4. Choose the right color scheme. If you’re a salsa and tacos place, orange, red and yellow tones work great. If you’re a pastries and cake restaurant, go for something lighter. Creamy pastels provide an excellent backdrop for your site and help reflect the mood and tone of your actual restaurant. So whatever site colors you pick, make sure these are consistent with the colors you use in your restaurant. This won’t just help you show customers the vibe and feel of your restaurant, they also help establish brand consistency for better marketing. This is especially important for restaurants that are just starting out and want to strengthen brand awareness in the market.
Building the perfect site is easy. All you have to do is make sure you put these tips to excellent use.
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