The best and least expensive way to expand your business is to offer your products for sale online. However, you will have even more competition online than you do in the real world. Using these strategies can make your online efforts more effective and help you make money.
1. Hire an SEO Company
As a small business owner, you don’t have time to develop your own online marketing campaign. They can take months to work and you have to devote several hours a week to developing successful strategies. Hire a good SEO company and work with them closely so they can get to know you and your company.
2. Focus on Google
While all search engines are important to SEO efforts, the focus of your online marketing efforts needs to be on Google. More than 80% of all searches are done on Google so it only makes sense that your SEO efforts are focused on the top search engine.
3. Be Present Online
A strong online presence is going to include social media. Focus your efforts on the three main social media sites: Facebook, Twitter, and LinkedIn. You can use your accounts to interact with customers by answering questions and addressing their concerns and to exchange ideas with leaders within your industry.
4. Have Strong Content
Your website is the hub of your online marketing efforts, so it needs to have good content on it to attract web traffic. The information on your site should provide answers to customers’ questions and keep them interested in your products.
5. Include Calls to Action
Your website and social messages should urge people to take action of some kind. Whether it’s a direct request to buy your products or to contact your company for more information, interested parties should be urged to take decisive action.
